Bag of the Week

This week's installment comes from famed Italian designer: Prada...

Fashion Designer Prada was founded in 1913 in Milan, Italy as a manufacturer of leather bags. What is known today as Prada is mostly the work of the founder's grand-daughter Miuccia Prada (our picture). Miuccia Prada was born in 1949. After university, she entered the family business 1978 and soon revolutionized the appearence of its products. Her interest in unusual fabrics led to the distinctive trademark of Prada products: the surprising combination of materials. There are usually two discoveries to be made when dealing with Prada products: First, the surprise to see the use of a specific material in an unusual context and in consequence, the astonishment how good it fits the purpose. In 1989, she introduced women's wear with instant success, men's wear followed equally sucessful in 1995. Prada is said to be the most prominent example of a new form of inward-directed luxury. While in the eighties luxury was explicitly displayed, today an understated luxury is sought, only recognizable by insiders. Thus, Prada clothes avoid very loud clouring and easily appealing appearences. They are described as cool, comfortable, pure, graceful, and minimalistic. [citation]

Prada Small Rose Satchel